Company:

PepsiCo

Collaborators:

Clients Muscle Milk and Amazon

Jared Taitel Director, E-Commerce Marketing, Merchandising and Design

Skylar Purell Associate Manager, Amazon Growth Marketing - Gatorade, Quaker, Tropicana

Tim Bahn E-Commerce Graphic Design Manager

Alicia Aprea E-Commerce Graphic Designer

Project Type:

E-Commerce Website Ads

Tools:

Photoshop Illustrator

Overview:

Muscle Milk had rebranded its products and wanted to relaunch them on the most popular retailer websites, such as Amazon. We had to design an innovative concept that followed the brand guidelines, staying true to their logo, color schemes, typography, and imagery. They wanted a striking, powerful, modernized vibe to capture consumers' attention with their new look in all web ad content.

Dimensions: A+ Content: 1464X600px, mobile: 600X450px

PDP Tiles

Dimensions: PDP Tiles: 3000X3000px

Website Page Content Overview

Here is a clip showing all of Muscle Milk's home page content live on Amazon's website.