Company:
ADM Group Ltd
Collaborators:
Clients ABInbev and Campari
Chris DeMusis Creative Director
Alicia Aprea Junior Designer
Project Type:
Brand and Identity Merchandising
Tools:
Photoshop
Illustrator
Overview:
My creative director had requested that I create a set of mock ups for each client that asked for new, unique, and contemporary styles with edgy qualities integrated into the designs. The clients wanted the designs to stand out and be fashionable for younger consumers attending various events.
These concepts were created for Budweiser’s new release in Italy. The concepts were made to be unisex in order to appeal to a broader audience.
Fan Flat Hats
T-Shirts
Hoodies
The concepts shown here were drafted for Campari, a United States based liquor company. These concepts were also presented in unisex much like the previous Budweiser concepts for Italy.
T-Shirts
Aperol Spritz is another brand under Campari’s umbrella. The images shown here represent yet another unisex concept for summer wear.
Tank Tops
