Company:

PepsiCo

Collaborators:

Valerie Ferraro Senior Creative Director

Jeff Bartell Senior Brand Designer for Mountain Dew / MUG Root Beer

Alicia Aprea E-Commerce Graphic Designer

Project Type:

Website Ad Content E-Commerce Photography

Tools:

Nikon DSLR Camera Capture One Photoshop After Effects

Overview:

Mug Root Beer needed a fresh take on rebranding its look and representation of its delightful beverage. Collaborating closely with the brand team, we set out to create visually appealing photos and videos that captured the essence of crafting the perfect root beer experience. Our content featured captivating pouring shots and highlighted the use of dessert ingredients like ice cream to create an irresistible root beer float.

One of the videos shows the Mug drink in a dramatic pour scene.

Website Ad Content

Featuring Amazon’s web page with Mug Root Beer on a mobile device.